Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. Proximity, prominence, and relevance are the three pillars of local search. Local SEO employs a wide array of technical and creative efforts to convince search engines that a business should be prominent in their results as a relevant answer to online searchers in close proximity to each business location. One of the major steps a business can take is listing your business and it’s information online in directories and voice search directories. Whether you’re a local business owner or marketer, one of the most actionable ways to think of integrating local SEO is as a form of customer service, which ensures nearby online searchers can find, like, connect with, and choose your local business.

In conjunction with an SEO friendly website (IMPORTANT), Local SEO is designed to drive more traffic to your website by showing your business listings (Citations) to people who are searching for what you offer, in their area. There is no guarantee with Local SEO that your business will skyrocket to the top of the rankings. There is no guarantee it will generate huge amounts of traffic. SEO is simply the process of saturating local directories with your business information, keeping that information consistent and removing harmful duplicate listings to try and stack the odds in your favor. Local SEO is a long term game of consistency and relevance.

Ranking depends on many factors like, how big your service area is, how many competitors are also utilizing SEO services and is your website up to date and compliant with Google standards etc. Iron Horse Branding has exceptional success in getting businesses listed at the top of their industry.  With our Local SEO citation builder services we push your business information to hundreds of sites while getting your business info into mobile apps, maps and GPS services like Ok Google and Hey Siri.



Citations are online business listings (Directories) that contain practical information about a business. This can usually include (but not be limited to):

  • Address
  • Phone number
  • Description
  • List of services
  • Opening hours
  • Website link

Whilst citations are not links, they can contain a link to the business’s website.

These listings can appear on many types of sites, including:

  • Online directories
  • Review sites
  • Event sites
  • News and blog sites — otherwise known as ‘citation sites’

As citations have local SEO value, they can improve ranking in local search engines such as Google Local / Maps. Search engines like Google compare the data displayed on citation sites with the business data it holds. When there is a high level of data confirmation, it builds confidence in the business’s location and services offered — this can boost the business ranking in local search results. Meaning, those searching for your services are more likey to find you instead of your competitor if you have more “data” on the web ointing back to you.

How can Citations help?

Our Local SEO / Citations builder service, which helps businesses take control of their business data online to ensure it is complete, accurate and widely displayed.

It allows a business:

  1. Submit data to create new listings on websites they are not listed on
  2. Claim listings that already exist (and update the data on those listings)
  3. Remove harmful duplicate listings from sites
  4.  Saturate your local area with your citations / directory listings.

$2,388.00 / year

Paid yearly it comes to $199 / month. 

*Disclaimer, There is NEVER a guarentee of first place ranking. We can follow best practice protocol, list you in as many relevant directories, put you on maps and GPS serices and make your website SEO friendly to give you the best possible chance to rank. This is not a magic bullet, this is simply one of many elements that helps in the ranking of ones business.

Great communication! Jeremy And staff do what they say they will do! He and his people customized our website, created online payment, and best of all with their Overhauling of our website and brilliant SEO work, landed us on the first page of Google!! ( you can search it for yourself). His rates are very reasonable, and it is clearly evident he has a passion for what he does. We will definitely continue working with Iron Horse Branding in the future, in fact we will be using him to make all of our updates. Simply said, “Best and wisest money We’ve ever spent”!!!

Dennis Mullikin
Gross Ridge Outdoor Services

I had solely relied on my Facebook presence to fill my client calendar for years, but with social media changes, it became apparent that my social presence would soon not be enough. I also wanted to reach the vast audience that hadn’t found me on social, so after Iron Horse Branding did such a fantastic job on a website for me, he explained how it could work even better for me by being maintained and updated continually. Something I didn’t realize! With that he also offered the SEO services, something else I have zero knowledge on beyond it being important for coming up hot in search results. I rarely had gotten inquires from my website that said they found me through search results, rather than from a friend or social in my two years with my past website. Just in the past couple months with SEO services and google reviews on, I get at least one or two inquires from the website saying they found me in search engine results and in looking they hadn’t even “liked” my social presence. Very cool! If I book even one of these inquires every couple months, the SEO service is worth it’s cost and it’s proving to be much more effective! The best part, I don’t have to KNOW OR DO anything extra!! ?? Winning!! 

Amanda Collette
Pure Poise Photography


Don’t think LOCAL SEO matters? Can’t afford it? These stats may change your mind.

2014 Google began to give a ranking boost to businesses in close proximity to the searcher in location-specific searches (ex. “pizza near me”, “Denver contractors”, etc.).

93% of online experiences begin with a search engine.

72% of consumers who perform a local search visit a store within 5 miles of their current location.

88% of consumers trust online reviews as much as they trust personal recommendations.

78% of location-based mobile searches result in an offline purchase.

18% of location-based mobile searches result in a sale within one day.

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

81% of people perform some type of online research before making a large purchase.

75% of people never scroll past the first page of search engines.

61% of internet users do research on a product online before making a purchase.

14.6% of local search engine leads result in a sale, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

80% of people ignore paid search results, choosing to only click on organic search results.

86% of people look up the location of a business on Google Maps.

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Phone: (715) 216-5645    |    General: ironhorsebranding@gmail.com    |    Address: 608 E Chicago Ave Minocqua WI 54548

Phone: (715) 216-5645
General: ironhorsebranding@gmail.com
Address: 608 E Chicago Ave Minocqua WI 54548

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